Now I'm struggling with naming of our website. Basically our activity is mainly web-based, so the naming is supposed to be really important. It is as if I was thinking about my baby's name.
If you think about naming, the process will be seemingly more sophisticated then it was usually thought as Igor, naming and branding company, shows on their website.
Interestingly, the process seems to be interactions between business approach and design approach. I've got the image of a basic framework for my new business, but it is not enough to make clear the basic information for the design strategy.
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